Milan Design Week – A Pinnacle of Reflection” 3M

“A Pinnacle of Reflection”, an installation for the Milan Design Week 2019. A result of the collaboration between the 3M Design global Team and the internationally renowned Architects Matteo Thun & Partners.

Project description

“A Pinnacle of Reflection”, an installation for the Milan Design Week 2019. A result of the collaboration between the 3M Design global Team and the internationally renowned Architects Matteo Thun & Partners. This creation will be built at Superstudio in Via Tortona in Milan and presented from 9 to 14 April 2019.
This installation required a close coordination between the various firms involved in the construction and a fast working pace in order to be presented during the Milan Design Week 2019.

Taramelli contributed to the construction of the tower laying the foundations of this installation. A tower with a wooden structure by Rubner Holzbau that extends into the heights. An exhibition that projects itself into the future, a combination of innovative materials and films resulting from years of research and innovation by the 3M Team, focused on sustainability.

A pinnacle of Reflection”, a creation inspired by nature – by the rare blue butterfly – that projects itself into the future creating a world of light and colors thanks to the reflections of the innovative 3M multilayer optical film. The transformation of the caterpillar into a butterfly is a symbol of birth and innovation and inspires the magic light reflections which create surprising and engaging lighting scenarios, worth to be visited for an exciting experience.

Category – Installazinstallation

Concept & Design – 3M Design,  Matteo Thun & Partners

Wood Structure – Rubner Holzbau

Engineering – SIO Engineering

Lighting – IGuzzini

General Contractor – Taramelli

Photographer – Giacomo Albo

Details & Info

Linee geometriche semplici, pareti bianche e tanta luce sono gli elementi che caratterizzano lo showroom della sede milanese di Samsung. Un layout semplice ed elegante per far risaltare le ultime novità tecnologiche dell’azienda.